a package freak himself, an excerpt from pastor batterson's blog:
"May 18, 2004Packaging
It's amazing what a difference a package makes. Does anybody really like altoids? But those tins sure are cool. I love stuff that comes in cool packages. I like my metal bible because it's different. It feels different. It looks different.
Fast Company recently devoted an issue to design. A.G. Lafley, the CEO of Procter & Gamble, was part of the team in 1984 that designed the 'all-in-one' cap. It measured, pretreated, and had that little self-draining device so it wasn't messy. Customers loved it. Lafley is right, 'Good design is serious business.'
I think incarnation is about re-packaging truth into containers that make sense to people. Jesus used agricultural metaphors because it made sense in an agrarian society. We use technological metaphors at NCC for the same reasons. We think in technological categories.
I think this is where so many churches drop the ball. We have the most attractive message, but our packaging lacks creativity and ingenuity. Frank Nuovo, Chief Designer and Vice President of Nokia, believed that cell phones were 'fashion technology' and 'personal accessories.' 'My mission was to change this little black blob with mini buttons into a colorful object of desire.' And a market was created.
Design is the great differentiat"